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Design Projects

AllNew

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Bartending is a sophisticated process for enjoying the depth of wine while young people may have different approaches understanding the wine culture; they prefer a quicker, easier, and more economical way.

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Hence, our client brought the pre-mixed wine to the market with the intention of a vividly young positioning. In order to get connection with young generations, these products targeted to the occasions like bar, pub, and bistro; therefore, we used the pop style to portray the specific parts of body or face which youths usually feel confident about themselves, thereby becoming a personal symbol.

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These bottles also apply bright hue to correspond with the wine content which is colorful, thick, and energetic! 

Client

AllNew
 

Scope

Product positioning

Packaging design
 

Base

Shanghai, China

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