"C'est Bon" means marvelous and something good happened bringing little happiness, which we connected to the brand/project just taken aiming to create a young, delightful, but also with some tradition inside it.

​

At the beginning, the client came to us and described the ambition that they wanted to establish a brand, a restaurant, which could survive during the COVID-19 period; their original intention was easy and clear that under this circumstance, they hoped every single person can no longer worry about the safety regards to eating, living, or even say surviving.

​

This particular as well as simple ambition quickly brought us together, and we started the milestone by brand naming "C'est Bon" which also be translated into Mandarin in the meaning of "get fulled". Get the whole picture drawn clearly, we stretched this meaning to the symbol which we tried to make it easier to communicate with younger generation; thus, the designer used the figure holding the product in the spirit describing enthusiastic, energetic, and humorous.

With the essence of healthy and natural, the image of this brand positioned to bring a fresh and Chinese-Western fusion atmosphere. Accordingly, we created the interior as well as the packagings in a style which customers can easily feel the cozy quality and at the same time, an interesting conflict which is so-called innovation.