Cultural design is a long-term scheme which is enthusiastically developed in China in recent years, and which will grow constructively as well as immensely. The client bases in the focal area in Shanghai aiming at this business.

Embracing the ambition and goal to deliver creative aesthetics to public, the client needed a brand name goes with his initiatives; the idea of "making things great" first came up with our minds. Hence, we shorten the slogan as "create great" to generally convey the message, thereby resulting a conclusion of naming of "GREATE" which combines create and great.

Meanwhile, we chose red as brand color to demonstrate the passion; the fusion of sketch and typed letters expresses the union of tradition and  contemporary, which we hope giving the intriguing energy to the brand.