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Design Projects

LianHwa PEA CRACKERS

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Taiwanese usually go to temples worshiping gods or asking for good luck where people used to burn the line-incense; nowadays we attempted to worship with offerings at the Shrine. This is also the motivation our client came up with so many special edition of snacks, and which opened up an opportunity for this cooperation.

This time our challenge is to transfer the sweet-pinky flavor into a visually connection to a product customers can buy to pray for good luck or great fate, especially the marriage due to the designated pink color. Therefore, the main slogan was designed to be at the center of the package while it was depicted to mean the "red line", which connects to the right one. Around the slogan are the elements of the ingredients and also the description of the main concept.

With all the fancy and refreshing thoughts integrated into  a round-circle shape, which means "complete" and "reach the goal", we hope all customers can make wishes come true and live a pinky lives!

Client

LianHwa Food Corp, PEA CRACKERS 

Scope

Packaging visual design
 

Base

Taipei, Taiwan

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