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Design Projects

LianHwa VIVA

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This project was meant to change the outdated look of VIVA's popular series, assorted gourmet bar mix, which often sold during holidays or festivals like Chinese New Year. Hence, the color tone was set to be full-of-joy red.

Meanwhile, this gift package has been targeted people prefer to drink wine or beer, who have the classic and quality taste; therefore, the design shall present a sophisticated but easy-to-understand look. On the other hand, it must display on the shop shelves with some intentions which we translated into a free combination whenever consumers can get the whole picture of our products. Either way the salesclerk put this package on shelves, front-look or lateral-look. the boxes would be combined and presented as a whole while continuous feasts.

Plates and plates, with some illustrated symbols, on the package with joy, appetite, and abundance, VIVA's gift package was successfully transformed and boosted the sales with tremendous popularity.

Client

LianHwa Food Corp, VIVA 

Scope

Packaging design
 

Base

Taipei, Taiwan

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