In Malaysia, the client has been encountered a confusing problem for a long long time, which the packages cannot capture the consumers in this competitive Southeast Asia area. To really make a revolution, the client decided to run a long-term market research and alter the design thoroughly about the most popular series.

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In majority, customers in Southeast Asia prefer the rich and strong color tone, while our client has brought an image of clean or even say "plain" style in the market. Thus, we took the mission of transforming this elegance style into a warming as well as colorful image. 

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The first step we took was to make the whole image vivid, which consumers can easily feel the energy and emotion the packages want to bring out; while we also colored them boldly with hues and lines. Customers can quickly captured the flavor and content since we highlighted them in the center; also, the spurted lines created an image of young energy and distinct character, thereby improving the communication between the brand and the existing as well as new consumers.